Country specific customisation of smart phones for emerging markets : insights from case studies in Iran and Turkey
Year of publication: |
2012
|
---|---|
Authors: | Aryana, Bijan ; Boks, Casper |
Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 4.2012, 3, p. 179-196
|
Subject: | Telekommunikationsausrüster | Telecommunications equipment industry | Mobiltelefon | Mobile phone | Produktgestaltung | Product design | Kulturelle Identität | Cultural identity | Schwellenländer | Emerging economies | Iran | Türkei | Turkey |
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