Coupling Brand and Organizational Identities Through Partnering
| Year of publication: |
1998
|
|---|---|
| Authors: | Schmitt, Bernd ; Simonson, Alex |
| Published in: |
Design management journal. - Boston, Mass. : Inst., ISSN 1045-7194, ZDB-ID 1131462x. - Vol. 9.1998, 1, p. 9-14
|