Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates
Year of publication: |
June 2017
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Authors: | Noble, Stephanie M. ; Lee, Kang Bok ; Zaretzki, Russell ; Autry, Chad W. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 553-571
|
Subject: | Poverty consumers | Impoverished consumers | Coupon redemption | Basket size | Income effects | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Armut | Poverty |
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