Coupons and Market Share: Joint Estimates of Brand Choice and Coupon Redemption from Scanner Panel Data.
| Year of publication: |
1994
|
|---|---|
| Authors: | Gonul, F.F. ; Smith Jr, A.A. |
| Institutions: | Carnegie Mellon University, Tepper School of Business |
| Subject: | decision making |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 24 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005027583