Coupons Versus Rebates
Year of publication: |
2007
|
---|---|
Authors: | Lu, Qiang ; Moorthy, Sridhar |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 1, p. 67-82
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | coupons | rebates | promotion | price discrimination |
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