Cover story - MILBERG AND THE NEW MINI - Will history view 2000 as a great year for BMW? According to Joachim Milberg, it is turning into a great year, despite the costly exit from Rover Group. One thing is certain: Customers will decide the fate of the company, not financial commentators and journalists.
Year of publication: |
2000
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Authors: | Milberg, Joachim |
Published in: |
EuroBusiness : the European business magazine. - London : EuroBusiness, ISSN 0953-0711, ZDB-ID 10702787. - Vol. 2.2000, 7, p. 56-63
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