COVID-19 challenge : optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal
Rini, Priyamvada
Year of publication: |
2023
|
---|---|
Authors: | Rini ; Priyamvada |
Published in: |
Opsearch : journal of the Operational Research Society of India. - New Delhi : Springer India, ISSN 0975-0320, ZDB-ID 2516085-0. - Vol. 60.2023, 3, p. 1218-1229
|
Subject: | COVID-19 | Extended service | Pricing strategy | Promotional effort | Sustainable operations | Preismanagement | Coronavirus | Nachhaltige Entwicklung | Sustainable development |
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