COVID-19 vaccine hesitation and brand choice uncertainty
Year of publication: |
2023
|
---|---|
Authors: | Rodrigues, Paula Cristina Lopes ; Borges, Ana Pinto ; Brochado, Ana ; Sousa, Ana |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 4, p. 495-516
|
Subject: | Brand reliability | Choice uncertainty | Coronavirus disease-19 (COVID-19) | Corporate reputation | Individual knowledge | Vaccine | Coronavirus | Impfung | Vaccination | Firmenimage | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Markenartikel | Brand | Markenführung | Brand management | Arzneimittel | Pharmaceuticals |
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