CP ALL and the Case of Value Web Creation

The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple model, we derive implications for returns on capital, wages and other variables which interest managers.

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Year of publication:	2015
Authors:	Michael, Bryane ; Hartwell, Christopher A. ; Korovkin, Vladimir
Institutions:	Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
Subject:	retailing \| emerging markets

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Extent:	application/pdf
Series:	EconStor Preprints.
Type of publication:	Book / Working Paper
Classification:	D46 - Value Theory ; G11 - Portfolio Choice
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011252515