Cracking the next growth market : Africa
by Mutsa Chironga, Acha Leke, Susan Lund, and Arend van Wamelen
| Year of publication: |
2011
|
|---|---|
| Authors: | Chironga, Mutsa ; Leke, Acha ; Lund, Susan ; Wamelen, Arend van |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 5, p. 117-122
|
| Subject: | Wirtschaftswachstum | Economic growth | Wirtschaftsstruktur | Economic structure | Multinationales Unternehmen | Transnational corporation | Internationale Marktforschung | International marketing research | Internationaler Markteintritt | International market entry | Afrika | Africa |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991298