Crafting customer value : the art and science
Peter Duchessi
| Year of publication: |
2002
|
|---|---|
| Authors: | Duchessi, Peter |
| Publisher: |
West Lafayette, Ind. : Purdue University Press |
| Subject: | Kundenwert | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 193 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-55753-231-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004663242