Crafting Integrated Multichannel Retailing Strategies
Year of publication: |
2012
|
---|---|
Authors: | Zhang, Jie ; Farris, Paul ; Kushwaha, Tarun ; Irvin, John ; Steenburgh, Thomas J. ; Weitz, Barton A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Handelsforschung | Retail research | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Series: | Harvard Business School Marketing Unit Working Paper ; No. 09-125 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 15, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1389644 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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