Crash Test Dummies? The Impact of Televised Automotive Crash Tests on Vehicle Sales and Securities Markets
Year of publication: |
2004
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Authors: | Pruitt, Stephen W. ; Hoffer, George E. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 23.2004, 2, p. 102-114
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