La creación, integración, transferencia y asimilación eficiente de conocimiento en redes : una propuesta para incrementar la confianza y la vinculación con los prescriptores

The paper purpose is to identify new ways for value generation in industrial products that need a high degree of specialized knowledge due to its technical component. The present research has found that agents who possess this knowledge have the growing necessity to identify services of value related to these products. It is included a purpose successfully applied in the business internationalization area, based on the generation of efficient networks connected to knowledge creation, integration and transference which allow to give a efficient response to prescriber decision making in industrial markets. -- industrial markets ; networks and value creation ; knowledge organization ; knowledge absorption