Creando capacidades que aumenten el valor para el cliente
Year of publication: |
2011
|
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Authors: | Martelo Landroguez, Silvia ; Barroso Castro, Carmen ; Cepeda Carrión, Gabriel |
Published in: |
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). - Amsterdam : Elsevier, ISSN 1135-2523. - Vol. 17.2011, 2, p. 69-87
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Publisher: |
Amsterdam : Elsevier |
Subject: | customer value | capabilities | market orientation | knowledge processes | customer relationship management |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | Spanish |
Other identifiers: | 10.1016/S1135-2523(12)60053-7 [DOI] 665772947 [GVK] hdl:10419/54538 [Handle] |
Classification: | M10 - Business Administration. General |
Source: |
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Martelo Landroguez, Silvia, (2011)
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Creando capacidades que aumenten el valor para el cliente
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