Creating a clearly differentiated SME brand profile : the case of Montana A/S
Year of publication: |
2008
|
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Authors: | Lassen, Peter ; Kunde, Jesper ; Gioia, Carmine |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 1/2, p. 92-104
|
Subject: | KMU | SME | Möbelindustrie | Furniture industry | Markenführung | Brand management | Marketingmanagement | Marketing management | Dänemark | Denmark |
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