Creating a competitive advantage by building resource capability : the case of Outback Steakhouse Korea
Year of publication: |
2008
|
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Authors: | Enz, Cathy A. |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 49.2008, 1, p. 73-78
|
Subject: | Gastronomie | Restaurant industry | Amerikanisch | American | Franchising | Wettbewerbsstrategie | Competitive strategy | Südkorea | South Korea |
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