Creating a global brand in a brandless industry : the case of LNM ISPAT
Year of publication: |
2005
|
---|---|
Authors: | Voinea, Liviu |
Published in: |
International mergers and acquisitions. - Frankfurt am Main : Lang, ISBN 0-8204-7725-7. - 2005, p. 143-159
|
Subject: | Ispat International NV | Stahlindustrie | Steel industry | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Markenartikel | Brand | Welt | World |
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