Creating a partnership-oriented, knowledge creation culture in strategic sales alliances: a conceptual framework
| Year of publication: |
2003
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|---|---|
| Authors: | Jones, Eli ; Chonko, Lawrence B. ; Roberts, James A. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 18.2003, 4-5, p. 336-352
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