Creating a revenue advantage through sales and marketing excellence
Year of publication: |
2006
|
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Other Persons: | Warner, John (contributor) |
Published in: |
Value creation : strategies for the chemical industry. - Weinheim [u.a.] : Wiley-VCH, ISBN 3-527-31266-8. - 2006, p. 269-279
|
Subject: | Verkauf | Selling | Marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Erfolgsfaktor | Success factor | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
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