Creating a strategy for profitability

The formulation of a retail strategy involves defining the external areas, such as markets and competition; and internal sectors, which include finance, merchandising and logistics. The company must then decide on whether to adopt a market‐based or a competitive‐based strategy; it should then select an internal factor as the key base from which to mount its method of achieving the objective.

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Year of publication:	1974
Authors:	Walters, David
Published in:	Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 2.1974, 3, p. 36-40
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb017792 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014990375