Creating a successful marketing strategy for your small new business
Stanley F. Stasch
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Stasch, Stanley F. |
| Publisher: |
Santa Barbara, Calif. [u.a.] : Praeger |
| Subject: | KMU | SME | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 225 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful. |
| ISBN: | 978-0-313-38246-8 ; 0-313-38246-8 ; 978-0-313-38247-5 ; 0-313-38247-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008689116