Creating a taxonomy for mobile commerce innovations using social network and cluster analyses
Year of publication: |
2012
|
---|---|
Authors: | Khansa, Lara ; Zobel, Christopher W. ; Goicochea, Guillermo |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 4, p. 19-51
|
Subject: | Mobile Business | Mobile business | Innovation | Kundenintegration | Customer integration | Soziales Netzwerk | Social network | Clusteranalyse | Cluster analysis | 2001-2010 |
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