Creating an innovative environment in total quality management system within companies

The decision for development of the quality providing system could go in line with the company’s expansion and with the concept of the total quality management (TQM). The most diligent-untouchable assets within the companies are referring to the relation with the customers/consumers, employee’s skills and their knowledge and building an organizational culture tending towards innovations, problem solving and total working promotion. The paper discusses attitude of companies in Macedonia to promoting employees’ motivations to knowledge sharing and innovations.