Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
| Year of publication: |
2006
|
|---|---|
| Authors: | Bäckström, Kristina ; Johansson, Ulf |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 13.2006, 6, p. 417-430
|