Creating and detecting fake reviews of online products
Joni Salminen, Chandrashekhar Kandpal, Ahmed Mohamed Kamel, Soon-gyo Jung, Bernard J. Jansen
| Year of publication: |
2022
|
|---|---|
| Authors: | Salminen, Joni ; Kandpal, Chandrashekhar ; Kamel, Ahmed Mohamed ; Jung, Soon-gyo ; Jansen, Bernard J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-15
|
| Subject: | Detection | e-commerce | eWOM | Fake reviews | Marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Social Web | Social web | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102771 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209474