Creating brand ambassadors : strategic online engagement in a nonprofit association
Erin K. Nemenoff; Julia Schenk
Year of publication: |
2015
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Authors: | Nemenoff, Erin K. ; Schenk, Julia |
Published in: |
Cases on strategic social media utilization in the nonprofit sector. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-8188-0. - 2015, p. 153-183
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Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Strategie | Strategy | Nonprofit-Organisation | Nonprofit organization | Soziale Gruppe | Social group | Frauen | Women | Markenführung | Brand management |
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