Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Xiao Tong and Jana M. Hawley
| Year of publication: |
2009
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|---|---|
| Authors: | Tong, Xiao ; Hawley, Jana M. |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 4, p. 566-581
|
| Subject: | Bekleidung | Clothing | Markenimage | Brand image | Marketingmanagement | Marketing management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904789