Creating business value through corporate communication : a theory-based framework and its practical application
Ansgar Zerfass and Christine Viertmann
| Year of publication: |
2017
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|---|---|
| Authors: | Zerfaß, Ansgar ; Viertmann, Christine |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 21.2017, 1, p. 68-81
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| Subject: | Organizational effectiveness | Corporate communication | Measurement | Organizational performance | Communication management | Communication excellence | Communication goals | Communication planning | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-07-2016-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600014