Creating a competitive marketing strategy for B2C businesses through market research : analysis of the chocolate market in Macedonia, FYR
Tamara Jovanov Marjanova
Year of publication: |
2011
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Authors: | Marjanova, Tamara J. |
Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 193-214
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Subject: | Ernährungsindustrie | Food industry | Kakao | Cocoa | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Marktforschung | Market research | Nordmazedonien | North Macedonia |
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