Creating competitive markets for small businesses with new media and e-business strategy
Year of publication: |
2011
|
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Authors: | Kung, Mabel T. ; Zhang, Yi |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 7.2011, 4, p. 31-49
|
Subject: | KMU | SME | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | USA | United States |
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