CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS

As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show how a business can use modern information technologies to create a competitive edge by adding value to present products and services.

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Year of publication:	1984
Authors:	Wiseman, Charles ; MacMillan, Ian C.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 5.1984, 2, p. 42-49
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039057 [DOI]
Source:	Other ZBW resources

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