Creating customer delight : the how and why of CRM
Rakesh Seth ; Kirti Seth
| Year of publication: |
2005 ; 2nd print.
|
|---|---|
| Authors: | Seth, Rakesh ; Seth, Kirti |
| Publisher: |
New Delhi [u.a.] : Response |
| Subject: | Customer relations | India | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 154 p. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-3296-8 ; 81-7829-507-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004821299