Creating customer experience luxury brands : comparison of Hermés, Louis Vuitton and Coach
Year of publication: |
2008
|
---|---|
Authors: | Nagasawa, Shin'ya |
Published in: |
Waseda business & economic studies. - Tokyo : [Verlag nicht ermittelbar], ISSN 0388-1008, ZDB-ID 876944-8. - Vol. 44.2008, p. 25-39
|
Subject: | Luxusgüter | Luxury goods | Kundenwert | Customer value |
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