Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project
Year of publication: |
2023
|
---|---|
Authors: | Izzo, Filomena ; Camminatiello, Ida ; Sasso, Pasquale ; Solima, Ludovico ; Lombardo, Rosaria |
Published in: |
Socio-economic planning sciences : the international journal of public sector decision-making. - Amsterdam [u.a.] : Elsevier, ISSN 0038-0121, ZDB-ID 208905-1. - Vol. 85.2023, p. 1-12
|
Subject: | Customer value | Digital technologies | Hierarchical agglomerative clustering | Multiple correspondence analysis | Museum | Social value | Informationstechnik | Information technology | Kundenwert | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Social Web | Social web |
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