Creating customer value through strategic marketing planning : a management approach
Year of publication: |
2001
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Authors: | Nijssen, Edwin Jacob ; Frambach, Ruud T. |
Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Press |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Brenner, Hatto, (1985)
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Lenfers, Henner, (1984)
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Industriedesign als Leistungsbereich von Unternehmen
Kicherer, Sibylle, (1987)
- More ...
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Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J., (2001)
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The role of market research companies in the new product development process
Nijssen, E. J., (1996)
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Frambach, Rudolf T., (2002)
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