Creating customer value through strategic marketing planning : a management approach
by Edwin J. Nijssen and Ruud T. Frambach
| Year of publication: |
2001
|
|---|---|
| Authors: | Nijssen, Edwin Jacob ; Frambach, Ruud T. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 152 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7923-7272-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004610077