Creating Customer Value Through Strategic Marketing Planning : A Management Approach
Year of publication: |
2001
|
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Authors: | Nijssen, Edwin J. ; Frambach, Ruud T. |
Publisher: |
Boston, MA : Springer US |
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
Extent: | Online-Ressource (I, 152 p) online resource |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-4757-3277-1 ; 978-1-4419-4870-0 |
Other identifiers: | 10.1007/978-1-4757-3277-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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