Creating ethical brands : the role of brand name on consumer perceived ethicality
Year of publication: |
September 2017
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Authors: | Klink, Richard R. ; Wu, Lan |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 411-422
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Subject: | Branding | Ethicality | Brand name | Sound symbolism | Markenführung | Brand management | Markenimage | Brand image | Unternehmensethik | Business ethics | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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