Creating global brands
Saibal Kumar Mukhopadhyay
| Year of publication: |
2008
|
|---|---|
| Authors: | Mukhopadhyay, Saibal Kumar |
| Published in: |
21st century business practices : the evolving trends in India. - New Delhi : Macmillan, ISBN 0-230-63404-4. - 2008, p. 169-173
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846718