Creating innovative products and services : the FORTH innovation method
Gijs van Wulfen
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Van Wulfen, Gijs |
| Publisher: |
Farnham : Gower |
| Subject: | Produkt | Product | Produktentwicklung | New product development | Neues Produkt | Produktmanagement | Produktionsplanung | Produktinnovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 270 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (253-255) and index The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming. |
| ISBN: | 978-1-4094-1754-5 ; 1-4094-1754-9 ; 978-1-4094-1755-2 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936517