Creating lift versus building the base: Current trends in marketing dynamics
| Year of publication: |
2009
|
|---|---|
| Authors: | Leeflang, Peter S.H. ; Bijmolt, Tammo H.A. ; van Doorn, Jenny ; Hanssens, Dominique M. ; van Heerde, Harald J. ; Verhoef, Peter C. ; Wieringa, Jaap E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 1, p. 13-20
|