Creating market insight : how firms create value from market understanding
Year of publication: |
2008
|
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Authors: | Smith, Brian Drew ; Raspin, Paul G. |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Marketingmanagement | Problemlösen | Strategische Planung | Organisation | Effizienz | Wertschöpfung | Marketing | Management | Planning | Problem solving | Organizational effectiveness |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | IX, 318 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-470-98653-0 ; 0-470-98653-0 |
Classification: | Marketing |
Source: |
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