Creating mutual value : lessons learned from ventures serving base of the pyramid producers
Ted London; Ravi Anupindi; Sateen Sheth
| Year of publication: |
2010
|
|---|---|
| Authors: | London, Ted ; Anupindi, Ravi ; Sheth, Sateen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 6, p. 582-594
|
| Subject: | Armutsbekämpfung | Poverty reduction | Betriebliche Wertschöpfung | Value creation | Subsistenzwirtschaft | Subsistence economy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982090