Creating new market for industrial services in nascent fields
Year of publication: |
2012
|
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Authors: | Hu, Yansong ; McLoughlin, Damien |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 5, p. 322-331
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Subject: | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Produktentwicklung | New product development | Kundenintegration | Customer integration | Biowissenschaften | Life sciences |
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