Creating online brand experience on Facebook
Year of publication: |
2013
|
---|---|
Authors: | Simon, Carina ; Brexendorf, Tim Oliver ; Faßnacht, Martin |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 6, p. 50-59
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image |
-
Cheung, Man Lai, (2019)
-
Beneke, Justin, (2014)
-
Creating brand equity when using travel-related online social network web sites
Barreda, Albert, (2014)
- More ...
-
Simon, Carina, (2016)
-
Simon, Carina, (2016)
-
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina, (2023)
- More ...