Creating powerful brands in consumer, service and industrial markets
Year of publication: |
1998 ; 2. ed.
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Authors: | De Chernatony, Leslie ; McDonald, Malcolm |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Markenartikel | Produktmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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(2010)
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Meffert, Heribert, (1984)
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Schröder, Hans-Ulrich, (1996)
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie, (2000)
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Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.
McDonald, Malcolm, (2001)
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie, (2003)
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