Creating powerful brands : in consumer, service and industrial markets
Leslie DeChernatony and Malcolm MacDonald
| Year of publication: |
2003 ; 3. ed.
|
|---|---|
| Authors: | De Chernatony, Leslie ; McDonald, Malcolm |
| Publisher: |
Oxford [u.a.] : Elsevier, Butterworth-Heinemann |
| Subject: | Markenartikel | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 467 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1998 |
| ISBN: | 0-7506-5980-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004492379