Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Year of publication: |
1994 ; Reprint.
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Authors: | De Chernatony, Leslie ; McDonald, Malcolm |
Publisher: |
London : Butterworth Heinemann |
Subject: | Markenartikel |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin, (2003)
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Schlichthorst, Marisa, (2006)
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Blichfeldt, Bodil Stilling, (2004)
- More ...
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Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.
McDonald, Malcolm, (2001)
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie, (2000)
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie, (2003)
- More ...