Creating Signature Stories : Strategic Messaging that Persuades, Energizes and Inspires

Intro -- Title -- Copyright -- Table of Contents -- Acknowledgments -- CHAPTER 1 What Is a Signature Story? -- CHAPTER 2 Sets of Signature Stories -- CHAPTER 3 Signature Stories Create Brand Visibility and Energy -- CHAPTER 4 Signature Stories Persuade -- CHAPTER 5 Higher-Purpose Signature Stories Inspire -- CHAPTER 6 Signature Story Audiences -- CHAPTER 7 Sourcing Signature Stories -- CHAPTER 8 What Makes a Signature Story Strong? -- CHAPTER 9 Your Professional Signature Stories-Understanding Yourself -- EPILOGUE 12 Takeaways -- About the Author -- ENDNOTES -- INDEX.