Creating superior customer value for B2B firms through supplier firm capabilities
Year of publication: |
2012
|
---|---|
Authors: | O'Cass, Aron ; Ngo, Liem Viet |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 125-135
|
Subject: | Produktentwicklung | New product development | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
-
Rajagopal, Dr, (2015)
-
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe, (2023)
-
Yagüe Guillén, María Jésus, (2016)
- More ...
-
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet, (2009)
-
Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet, (2010)
-
O'Cass, Aron, (2011)
- More ...